Meet Our Local Aussie Makers: Joni and Jethro Sercombe
Central to our business purpose at Urban Revolution is to source our products from local Australian makers and suppliers whenever possible. Here we continue on with our article series introducing some of our fabulous local Australian makers and suppliers.
Joni and Jethro Sercombe - St James Supply Co
Joni and Jethro Sercombe are the founders of St James Supply Co.
Based in our neighbouring suburb of St James, Joni and Jethro have developed a range of high quality soaps, solid shampoo and conditioner bars which are biodegradable, vegan, and palm oil free. They don't use any sodium lauryl sulphate (SLS), no sulphates, no silicones, no phthalates, and no parabens.
Their compostable cardboard packaging is sourced from suppliers with Forest Stewardship Council certification.
In June 2021, St James Supply Co were awarded the Town of Vic Park's Best New Business Award in recognition of their hard work in establishing the business.
St James Supply Co developed an everyday soap that is exclusive to Urban Revolution
Joni shares their small business journey with us:
I was born in Wales and moved to Australia with my family. Jethro was born here. We are privileged to live on Whadjuk country and call this place home. We live in East Victoria Park with our young son and our two cats.
What inspired you to start your business?
My husband and I had been gradually working our way through our house, switching out plastic for other options. We were frustrated by the lack of plastic free haircare available. We wanted a product that used quality naturally derived ingredients, and which would really deliver on good hair. And we wanted that without plastic packaging. We weren’t keen on the harsh soap bars that were being sold as the alternative to bottled shampoo, so we turned to milder soap-free surfactants derived from coconut. We started making shampoo and conditioner bars for our own personal use initially, and then other people kept asking for them. We realised this was something a lot of people wanted locally, so we decided to start a little company.
Joni making St James Supply Co. soap by hand
Jethro has two brothers. He has a phobia of fruit salad. His handwriting is always in capital letters LIKE HE IS SHOUTING.
We couldn't afford an electric car, so we bought e-bikes to ride to work, and THEY ARE AWESOME.
What do you think of St James Supply Co. products?
We would love to hear from you and your thoughts about their products.
Quietly, we think THEY ARE AWESOME!