Urban Revolution’s business direction and values are guided by the broad Permaculture ethics of Earth Care, People Care and Fair Share. 

In everything we do we live these values:

Responsibility - for our own Earth impact

Optimism - that our simple solutions benefit the Earth

Community - to engage with, be inclusive, educate and inspire

Knowledge - a lifetime of continual learning that is shared

Service - be kind, listen, educate, encourage, care for and mentor

Teamwork - to make collaborative and insightful actions

Respect - for each person’s opinion, lifestyle and values

Passion - to grow and share what drives us

The Urban Revolution Team

Our team has grown over the years into the tight-knit group behind Urban Revolution we have today. Jo, Daniele, Sally, and Dana all live within walking distance of our Vic Park store, grow food, compost, and are learning every day just how the power of one makes a difference!

Between us we hold Permaculture Design Certificates, an Advanced Permaculture Design Certificate and a Certificate 3 in Permaculture. We are members of our local Community Gardens, shop locally, and support independent local businesses.

Jo began her career as an engineer - her background is in control systems implementation on oil and gas facilities and mining sites. Finding Permaculture and understanding that the humus molecule created by composting can help heal our Earth was life-changing and led to the creation of Urban Revolution. Jo has a wealth of experience in Permaculture and garden design. She loves creating soil, growing food and wholefood cooking. Jo has two kids and a husband who has completed his PDC and is now the home composting guru!

Dan is the smiling face of our Vic Park Eco and Garden Store. With extensive product knowledge and a keen personal interest in reducing her impact on this Earth, Dan provides expert advice on the Urban Revolution product range. A keen gardener, she is also able to share many tips about growing a successful edible garden and how to compost in an urban setting. Dan has lived locally in Vic Park for over 15 years and enjoys playing the ukulele in her spare time.

Sally lives and grows food on a small suburban block in Perth. She discovered Urban Revolution while doing her first Permaculture course and was a frequent customer before she became a member of staff. Sally loves to cook, sew and spend time in her garden, and she hopes one day to master the art of growing vegetables from seed.

Dana joined our team working on Urban Revolution’s social media, articles, emails, newsletters, and more. Alongside her mechanical engineering studies specialising in renewable energy, Dana is passionate about low-waste, sustainable, and healthy living. At home, Dana composts (using cold composting, Bokashi, and worm towers), grows food in pots and a raised garden bed at the share-house she rents, and is always learning and incorporating new ways to live more healthily, sustainably, and low-waste.

Kate moved to the Perth Hills from the UK in 2018 and enjoys learning about backyard biodiversity and how to grow a successful edible garden in Perth’s wonderfully warm climate. She is committed to low tox living, working hard to minimise the use of chemicals at home and in family life. With a strong background in marketing, she has most recently worked on a self employed basis for small businesses, while raising her young family. Kate has a specific responsibility for marketing as part of the Urban Revolution team, and can also be found in-store on a Saturday.

Our team members love to share know-how on subjects including; composting, soil creation, growing food, integrated pest management, permaculture, earth-friendly household products, reducing waste, recycling, veggie growing bed positioning, plant-out advise and design. These services are in-store based with no customer cost.

Read on to learn about our sustainable initiatives in Our Store & Community.