Our Values and Team

The urban revolution team: Dan, Jo, Dana and Sally smiling in the store


Urban Revolution’s business direction and values are guided by the broad Permaculture ethics of Earth Care, People Care and Fair Share. 

In everything we do we live these values:


Responsibility - for our own Earth impact

Optimism - that our simple solutions benefit the Earth

Community - to engage with, be inclusive, educate and inspire

Knowledge - a lifetime of continual learning that is shared

Service - be kind, listen, educate, encourage, care for and mentor

Teamwork - to make collaborative and insightful actions

Respect - for each person’s opinion, lifestyle and values

Passion - to grow and share what drives us


The Urban Revolution Team

Our team has grown over the years into the tight-knit group behind Urban Revolution we have today. Jo, Sally, Matt and Bec all live within walking distance of our Vic Park store, grow food, compost, and are learning every day just how the power of one makes a difference!

Between us we hold Permaculture Design Certificates, an Advanced Permaculture Design Certificate and a Certificate 3 in Permaculture. We are members of our local Community Gardens, shop locally, and support independent local businesses.

Jo Bussell from Urban Revolution in her apron smiling in front of greenery


Jo began her career as an engineer - her background is in control systems implementation on oil and gas facilities and mining sites. Finding Permaculture and understanding that the humus molecule created by composting can help heal our Earth was life-changing and led to the creation of Urban Revolution. Jo has a wealth of experience in Permaculture and garden design. She loves creating soil, growing food and wholefood cooking. Jo has two kids and a husband who has completed his PDC and is now the home composting guru!

Bec from Urban Revolution

Becis the smiling face of our Perth Eco and Garden Store. With a strong background in retail, catering and hospitality, she regularly spoils us with an array of home baked goods for in store events.  She managed the design and build of her permaculture property in nearby Kensington, where she enjoys growing veggies and keeping chooks. Bec holds a Permaculture Design Certificate and is currently working towards her Cert. III in permaculture.

Sally from Urban Revolution in her apron smiling in front of greenery

Sally lives and grows food on a small suburban block in Perth. She discovered Urban Revolution while doing her first Permaculture course and was a frequent customer before she became a member of staff. Sally loves to cook, sew and spend time in her garden, and she hopes one day to master the art of growing vegetables from seed.

Kate from Urban Revolution in her apron working in the store

Kate moved to the Perth Hills from the UK in 2018 and enjoys learning about backyard biodiversity and how to grow a successful edible garden in Perth’s wonderfully warm climate. She is committed to low tox living, working hard to minimise the use of chemicals at home and in family life. With a strong background in marketing, she has most recently worked on a self employed basis for small businesses, while raising her young family. Kate has a specific responsibility for marketing as part of the Urban Revolution team, and can also be found in-store regularly on Sunday and Monday.

 Matt profile picture

Matt brings a wealth of experience in customer service and e-commerce to the Urban Revolution team, where he has specific responsibility for online marketing and search engine optimisation. He has a keen interest in sustainability and gardening which stems from childhood days spent on his grandparents rose farm in the Perth Hills. Matt is currently establishing a veggie garden by repurposing IBCs, and recently completed the renovation of his front yard which included the restoration of jarrah fencing and planting a waterwise native verge garden.


Our team members love to share know-how on subjects including; composting, soil creation, growing food, integrated pest management, permaculture, earth-friendly household products, reducing waste, recycling, veggie growing bed positioning, plant-out advise and design. These services are in-store based with no customer cost.

Read on to learn about our sustainable initiatives in Our Store & Community.